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Strategic Localization for Global Digital Campaigns in Life Sciences
In today’s digital-first environment, life sciences companies rely on multilingual campaigns to reach diverse global audiences—from patients and healthcare professionals to regulatory bodies. However, simple translation is not enough. Effective international engagement requires campaign localization—a nuanced process that adapts both language and messaging to meet cultural, regulatory, and therapeutic context across markets.
At Sesen, we help pharmaceutical, biotech, medical device, CRO, and public health organizations localize their digital campaigns with precision and compliance, ensuring consistent branding, accurate medical communication, and global marketing effectiveness. Whether it’s a disease awareness initiative, product launch, or clinical trial recruitment, our expert localization services turn global strategy into local impact.
Comprehensive Digital Campaign Localization Services
Sesen provides end-to-end localization support for global life sciences campaigns across digital channels. Our services are tailored to meet the linguistic, regulatory, and cultural demands of pharmaceutical, biotech, medical device, CRO, and public health marketing teams.
Multichannel Campaign Localization
We support the localization of campaign content across all major digital platforms to ensure a cohesive brand voice and message worldwide:
- Email Marketing – Adapting subject lines, CTAs, and body content to drive engagement and meet regional privacy regulations.
- Web Banners & Landing Pages – Translation and layout adaptation for digital ads and microsites, including image and CTA localization.
- Social Media Content – Localizing branded posts, video snippets, and hashtags across platforms like LinkedIn, X (formerly Twitter), Facebook, Instagram, and WeChat.
- Programmatic & Display Ads – Creating compliant, high-impact visuals and text tailored to specific geographies and user segments.
Language & Cultural Adaptation
Our native linguists and medical marketing experts tailor content to ensure clarity, relevance, and resonance:
- Region-Specific Terminology & Imagery – Adaptation of keywords, idioms, and visuals to reflect local expectations and sensitivities.
- Audience-Specific Tone – Customizing language style for healthcare professionals (HCPs), regulators, or general patient populations.
Compliance-Aware Messaging
We align campaign content with evolving global and regional marketing regulations to minimize risk and maximize compliance:
- Regulatory-Adherent Content – Localizing messages in accordance with FDA, EMA, PMDA, and other regulatory frameworks.
- Localized Legal Disclaimers – Ensuring that disclaimers, safety statements, and risk disclosures meet jurisdictional formatting and language requirements.
Multilingual SEO & SEM
We enhance discoverability and engagement through targeted search strategies across languages and markets:
- Keyword Transcreation & Localization – Research and optimization of medical and product-specific search terms for local relevance.
- PPC Campaign Localization – Full support for pay-per-click ad campaigns on platforms like Google Ads, Bing, and Baidu, including ad copy, keywords, and tracking setup.
Deep Life Sciences Expertise for Targeted Campaign Localization
At Sesen, we specialize exclusively in life sciences translation and localization, bringing unmatched domain expertise to every digital campaign. Our linguists and project teams have hands-on experience across a wide range of therapeutic areas, enabling accurate, audience-specific messaging that resonates in every market.
Therapeutic Area Expertise
We support campaigns across complex therapeutic areas—including oncology, rare diseases, neurology, immunology, and metabolic disorders—ensuring terminology accuracy and sensitivity to the needs of diverse patient populations.
Patient-Facing and HCP Campaigns
Our team has successfully localized global disease awareness initiatives, clinical trial recruitment efforts, and multilingual patient education programs, balancing clarity, cultural appropriateness, and regulatory compliance.
Medical & Regulatory Fluency
We are well-versed in the language of life sciences—translating digital content in line with strict medical, promotional, and privacy regulations across jurisdictions, including FDA, EMA, PMDA, and HIPAA standards.
With Sesen, your digital campaigns benefit from the precision of trained life sciences translators and the strategic insight needed to engage stakeholders worldwide.
Technology-Enabled Human Localization for Scalable Campaign Delivery
Sesen combines advanced localization technologies with expert human linguists to deliver high-quality, regulatory-compliant digital campaigns at scale. Our hybrid approach ensures speed, consistency, and accuracy across all target markets.
Platform Integration for Seamless Workflows
We integrate directly with leading campaign management platforms—such as Salesforce Marketing Cloud, HubSpot, Marketo, and Adobe Experience Manager—enabling automated content transfer, real-time localization updates, and efficient campaign rollout across multiple languages.
Smart Linguistic Assets
Our use of translation memory (TM), life sciences-specific glossaries, and centralized terminology databases helps maintain linguistic consistency, reduce turnaround times, and lower localization costs—particularly for recurring campaign elements and multi-wave projects.
Machine Translation Post-Editing (MTPE)
For large-scale or frequently updated campaign assets, we offer MTPE workflows that combine the speed of AI-powered translation with human linguistic and regulatory review. This ensures fast delivery without compromising quality or compliance standards.
Our technology-enabled localization solutions are built to support high-volume, fast-paced marketing environments while maintaining the rigor required in life sciences communications.
Proven Success in Global Life Sciences Campaigns
Sesen has supported life sciences organizations in executing high-impact multilingual campaigns across therapeutic areas and global markets. Our digital campaign localization services are trusted by pharmaceutical, biotech, and CRO clients for their precision, scalability, and compliance.
Global Rare Disease Awareness Campaign
Localized a patient-focused awareness campaign across 10+ countries, adapting medical terminology, cultural references, and digital layouts to meet diverse audience needs while maintaining global brand alignment.
Multilingual Biosimilar Launch
Delivered a fully localized digital media rollout—including landing pages, banner ads, and social posts—for the global launch of a biosimilar treatment, supporting market access and physician engagement in multiple regions.
Clinical Trial Recruitment via Social Media
Supported a CRO-led clinical trial by localizing paid and organic social media outreach across key recruitment geographies, tailoring messaging to meet regional privacy laws and boost qualified patient enrollment.
These examples reflect our ability to support strategic, high-volume digital campaigns with precision and speed—meeting the evolving needs of life sciences marketing teams worldwide.
Why Sesen for Digital Campaign Localization
Sesen is a trusted localization partner dedicated exclusively to the life sciences industry. Our specialized focus, global linguistic capabilities, and regulatory-grade quality systems position us to support high-impact, multilingual campaigns with confidence and consistency.
Life Sciences-Exclusive Focus
We work solely with pharmaceutical, biotechnology, medical device, CRO, and healthcare organizations, bringing deep industry knowledge and medical communication expertise to every project.
ISO-Certified Quality Management
Our processes are fully certified under ISO 17100 (translation services), ISO 9001:2015 (quality management), and ISO 13485 (medical devices)—ensuring accuracy, consistency, and regulatory alignment across all deliverables.
150+ Languages, Professional Native Linguists
Our network of subject-matter expert linguists covers more than 150 languages, ensuring localized messaging that resonates with local audiences while maintaining scientific and brand integrity.
Scalable Localization Workflows
Whether launching in a single country or across dozens of markets, we offer scalable, tech-enabled workflows to manage complex campaign lifecycles—from content ingestion and translation to review and rollout—on time and on budget.
With Sesen, life sciences marketing teams gain a strategic localization partner ready to support global campaign success through precision, speed, and quality.
Frequently Asked Questions
What types of digital campaigns do you localize?
We localize a wide range of digital marketing assets, including email campaigns, web banners, landing pages, social media content, video ads, and programmatic display ads. Our services cover both promotional and informational campaigns, tailored for pharmaceutical, biotech, medtech, CRO, and public health audiences.
Can you adapt content for both healthcare providers and patients?
Yes. We specialize in tailoring messaging for distinct audience segments, including healthcare professionals (HCPs), patients, caregivers, and regulatory stakeholders. This includes adjusting tone, terminology, and content structure to ensure clarity, cultural relevance, and regulatory compliance in each market.
How do you ensure regulatory compliance in localized marketing?
Sesen follows ISO-certified translation workflows and works closely with clients to align with local regulatory requirements, including FDA, EMA, PMDA, and regional promotional guidelines. We also localize legal disclaimers, safety messaging, and prescribing information to ensure compliance with jurisdictional standards.
Do you offer campaign testing or in-market review services?
Yes. We support in-market linguistic review, functional testing of localized digital assets (e.g., form validation, CTA behavior), and real-time feedback loops with local stakeholders. This ensures campaign performance and user experience are optimized across all target geographies.
What tools or platforms do you integrate with?
Our team integrates with leading marketing automation and content management platforms, including Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Experience Manager, and others. We also support custom API integrations to streamline localization workflows and accelerate delivery timelines.